The Challenge
Where the process was broken
ABEL had no prior outbound infrastructure. Growth depended entirely on inbound referrals with no systematic way to reach enterprise accounts in the Norwegian healthtech market. They needed a full GTM motion before hiring an internal sales team.
The Solution
What we built
Built the entire outbound GTM stack from scratch - signal detection, Clay enrichment, email infrastructure, and CRM sync
Used Proff.no company registry data to identify and qualify Norwegian healthcare organisations by size, location, and structure
Deployed intent-layered targeting to prioritise accounts showing active procurement signals and workforce expansion
Ran the same signal-based system fjordGTM builds for clients, operated in-house as Growth Lead - all inbound and outbound under one motion
Signal Stack
What triggered the system
Results
What the system produced
504
Leads generated
$150K
Pipeline added
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