The Challenge
Where the process was broken
Media Access needed to reach communications and marketing decision-makers across a fragmented buyer landscape. Paid channels were generating leads at an unsustainable cost-per-lead with weak conversion rates downstream. Manual prospecting was producing inconsistent quality with no repeatable process.
The Solution
What we built
Identified the highest-signal ICP segments using intent data layering across the target market
Built a Clay enrichment waterfall providing verified contact data, firmographic context, and personalisation inputs per account
Implemented GDPR-compliant cold email sequences with verified contacts sourced from Cognism
Compressed CPL from paid-channel benchmarks to $8.50 through precision ICP targeting and signal-based send timing
Signal Stack
What triggered the system
Results
What the system produced
$1.1M
Pipeline generated
598
Leads delivered
$8.50
Cost per lead
More case studies
Want results like this?